Lesson 2! This is the very basis of what the Straight Line is all about. Selling is all about the transference of emotion, and the primary emotion you need to transfer is certainty.
This is the very basis of what the Straight Line is all about. Selling is all about the transference of emotion, and the primary emotion you need to transfer is certainty.
All good salespeople know that building report is essential in closing a sale but most go about it in entirely the wrong way. While making small talk with your prospect is a good way to make a new friend, it will do nothing for your chances of selling them. This is how you build rapport the right way.
Ever been sent to voicemail when you're trying to sell over the phone? This isn't the time to close your prospect. The key is to make sure they call you back.
A lot of people have great products. But that doesn't mean they know how to sell them. Learn how to make your product sound awesome by utilizing one simple method.
When you’re selling door-to-door, you aren’t going to have a sales manager to keep your game tight. Understand how your emotional state is going to change, and be ready to correct it in an instant. That’s how you win.